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Jones Bros project wins plaudits for communication18th Oct 2021
A Jones Bros highways and railway project has scooped a host of prestigious PR awards for its work in communicating with nearby residents and other stakeholders.
Jones Bros Civil Engineering UK and Cambridgeshire County Council, which appointed the Ruthin-based company to the King’s Dyke Level Crossing scheme, won three awards from the Chartered Institute of Public Relations (CIPR) East Anglia region.
Having worked in partnership on the project’s communications, Jones Bros and Cambridgeshire County Council secured gold in the categories for integrated communications, and for construction and infrastructure.
Judges praised the duo’s “considered and focused” campaign as well as its multi-pronged approach, which included press releases for local media, social media updates and a quarterly print publication. Activity also included letters distributed directly to nearby residents when required as well as an interactive CGI web page with video content.
The site team and council representatives have also appeared on local and community radio stations, as they seek to keep residents up to date on the scheme whatever way they choose to access news.
In addition to the two gold awards, Jones Bros and Cambridgeshire County Council also picked up a silver for best publication, the quarterly printed newsletter.
Marketing manager for Jones Bros, Lynne Williams, said: “Keeping the public well-informed on the progress of our work is always high on our list of priorities, so to be recognised in this way for doing just that is very gratifying.
“We always look to ensure people have access to good information, both so that they can plan ahead for anything that may affect them.
“However, we also understand that the work we do at King’s Dyke, and at other sites, will have a long-term impact on people’s lives, so they will naturally want to know how it is progressing.
“We’d like to thank Cambridgeshire County Council for its continued support in this.”
The awards were announced during a virtual ceremony hosted by BBC Sport presenter Jason Mohammed.